wet n wild Photo Focus Loose Baking Setting Powder, Highlighter Makeup, Fair to Medium & Tan Skin Tones, Translucent
$6.64
Price: $6.64
(as of Jul 19, 2025 00:27:16 UTC – Details)
A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create a soft-focus effect and subtly blur the look of fine lines and imperfections. Available in Translucent- recommended for fair to medium and tan skin tones; Banana- suitable for all skin tones; and Deep- recommended for medium-deep to deep skin tones.
Product Dimensions : 3.27 x 1.57 x 3.27 inches; 3.36 ounces
Item model number : D520B
UPC : 077802366375 077802167316
Manufacturer : Markwins Beauty Products
ASIN : B0847R7J4N
Country of Origin : China
Best Sellers Rank: #1,880 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #13 in Face Powder
Customer Reviews: 4.6 4.6 out of 5 stars 8,674 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A', ‘ready').execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics', ‘click', { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A', ‘cf').execute(function(A) { A.declarative(‘acrStarsLink-click-metrics', ‘click', { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
A silky weightless setting powder with a touch of sheer coverage to set makeup for lasting wear
Goes on evenly, blends effortlessly and provides smooth application
Creates a soft-focus effect to subtly blur the look of fine lines and imperfections
Translucent – most suitable for fair to medium and tan skin tones or for baking
Cruelty-free, gluten-free and fragrance-free
Customers say
Customers find this setting powder works as well as expensive brands, providing a natural look with a matte finish that's soft to the touch and blends beautifully into the skin. The powder is particularly effective for oily and mature skin types, and customers appreciate its longevity, noting it lasts all day. They consider it good value for money and better than higher-end alternatives.
13 reviews for wet n wild Photo Focus Loose Baking Setting Powder, Highlighter Makeup, Fair to Medium & Tan Skin Tones, Translucent
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BobbieTX2 –
Great Pink Powder!
This new Wet & Wild Pink Powder is Da Bomb! YouTube influencer Mrs. Melissa M recommended it in one of her ‘Beauty over 50’ videos. I have fair skin color with yellow undertones. This powder makes my skin look great and is super when applied over a first coat of lip makeup and then repeat the lip makeup a second time. Shazam- your lip color last a lot longer. The value of this powder is astounding and it lasts a long time on the skin once applied. Also, like Wet & Wild Lip Glosses I have purchased on Amazon in the past.
Yise –
Really good setting powder
I really like this powder. It sets my makeup beautifly with a nice matte finish that I like a lot. I have combo skin that gets very oily and this powder controls that for at least 8 hours without retouching my makeup. I am impressed. This is a very inexpensive product but it has really good quality. I bought it first on the shade translucent and then Wet n Wild launched the pink one that I got at a local store and it is AMAZING. It is the pink powder I use the most. My only complaint is that there is no way to seal it again once you open it, so I have it on top of my makeup organizer because to store it in a bag or for traveling it could get very messy. Despite that I recommend this product. I will continue to buy it. It is sooo affordable and offers great results.
Ali G –
Great Value
Works just as good as the expensive brands.
Daniorf –
Smooth finish and brightening effect—great affordable setting powder
I tried the wet n wild Photo Focus Loose Setting Powder in the Banana shade, and it’s quickly become one of my favorite affordable setting powders. The banana tone is perfect for brightening up my under-eye area without looking too yellow, and it works well on my medium skin tone.The texture is super fine and silky, making it easy to blend and apply. I use it both for setting my entire face and for baking under my eyes, and it helps keep my makeup in place for hours. It does a great job controlling shine and gives a soft matte finish without making my skin look dry or cakey.It’s lightweight, so my skin still feels comfortable, and it photographs beautifully, living up to its “Photo Focus” name. For the price, it’s an amazing value, especially if you want a powder that works across different skin tones.Pros:✅ Banana shade brightens without looking too yellow✅ Fine, lightweight texture blends easily✅ Controls shine and sets makeup well✅ Great for baking or all-over setting✅ Affordable price pointCons:❌ Can be a bit messy when opening the container❌ Might emphasize dryness if skin isn’t well-moisturized
Alyssa –
This beats high end brands- lasts all day
I have been using this for years, and it’s hands down the best setting powder I’ve ever tried. It keeps my makeup locked in place all day—no creasing, no fading, just a flawless finish from morning to night.What I love most is that it performs just as well as, if not better than, some high-end powders I’ve used, but at a fraction of the price. The banana shade brightens my under-eye area without looking too yellow, and it doesn’t give any flashback in photos.The powder is finely milled and blends seamlessly into the skin, giving a smooth, matte finish without feeling heavy or cakey. It’s also great for baking or just setting your entire face.If you’re looking for an affordable, high-quality setting powder that delivers professional results, this is it. I can’t recommend it enough!
Amanda W. –
Just as good as the pricey ones – if not better!
This powder is every bit as good as the pricey ones 👍🏻 Looks and feels great on my face and sets my makeup really well.
Mira –
Huge Size, Can’t Wait to Test It on My Makeup!
This setting powder is huge — way bigger than I expected, especially for the price. I included a photo comparing it with my L.A. Girl loose powder just to show how much product you actually get. I haven’t tried it on my makeup yet, so I can’t speak on the wear or finish, but I’ve heard nothing but great things about it from other people. Once I try it out for a full day, I’ll come back and update this review. But so far, it seems like a great deal and definitely worth trying if you’re looking for a budget-friendly setting powder.
MsAnnaK –
It’s ok but…
I found it to be a hint darker than most “light” makeup, and the texture is chalkier than I would have liked for a loose powder.
daisy –
colour is perfect. but it is very expensive
di –
I just recently purchased the translucent setting powder and oh my lord is this a wonderful product. This sets my concealer all day long, does not cause any creasing, and retains the original colour of my concealer without making it look too white or grey. Given how cheap this is, I highly recommend it as I will be repurchasing this in the future.
Mirna –
Es fácil de aplicar, no se nota.
Hum –
loved this a dupe for the huda beauty one and zero flash back love it
Adrian✅ –
Dieses lose Fixierpuder hat mich wirklich überzeugt! Die Textur ist fein und lässt sich gleichmäßig auftragen, ohne zu krümeln oder sich in Fältchen abzusetzen. Ich verwende es hauptsächlich zum Setten meines Concealers und für die T-Zone – das Ergebnis ist ein schön mattiertes, aber natürlich wirkendes Finish.Besonders gut gefällt mir, dass es sich leicht aufbauen lässt und den Teint nicht cakey wirken lässt. Auch unter Blitzlicht macht es sich gut – kein Flashback, wie bei manch anderem Puder. Die Haltbarkeit ist top: Mein Make-up bleibt damit den ganzen Tag an Ort und Stelle.Die Verpackung ist einfach, aber funktional. Für den Preis bekommt man wirklich ein tolles Produkt mit solider Leistung.Fazit:Tolles Setting-Powder für einen ebenmäßigen, matten Look – besonders für ölige oder Mischhaut geeignet. Klare Empfehlung im Drogerie-Bereich!