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Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

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Original price was: $12.99.Current price is: $9.97.

Price: $12.99 - $9.97
(as of Jul 21, 2025 02:35:03 UTC – Details)


Meet Grippy Serum, Maybelline New York’s up to 24H makeup grip primer. This makeup primer is ultra blendable with Serum-To-Grip technology, after 20 seconds fresh serum texture transforms to sticky feel that grips makeup for up to 24H. It’s formulated with 2-percent niacinamide, delivers 24H hydration and gives a fresh, plumped skin look. Just drip, glide, grip! Vegan formula, no animal-derived ingredients. No white cast. No greasy feel. Does not pill. Non comedogenic. Layers well with makeup. Suitable for all skin types, including sensitive skin.
Package Dimensions ‏ : ‎ 4.45 x 1.42 x 1.26 inches; 1 ounces
Item model number ‏ : ‎ 0041554097993
UPC ‏ : ‎ 041554097993
Manufacturer ‏ : ‎ Maybelline New York
ASIN ‏ : ‎ B0DMQM25H9
Country of Origin ‏ : ‎ Korea, Republic of
Best Sellers Rank: #3,496 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #19 in Foundation Primers
Customer Reviews: 4.5 4.5 out of 5 stars 406 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A', ‘ready').execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics', ‘click', { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A', ‘cf').execute(function(A) { A.declarative(‘acrStarsLink-click-metrics', ‘click', { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Face Primer For Up To 24H Wear: Drip, glide, grip with Grippy Serum Primer. This face primer for makeup is ultra blendable with Serum-To-Grip technology, after 20 seconds the fresh serum texture transforms to a sticky feel that grips makeup for up to 24H
Gripping Water Based Primer Formula: Grippy Serum is a water-based serum make up primer that has been formulated with 2-percent Niacinamide. This hydrating primer delivers 24H hydration and gives a fresh, plumped skin look
No White Cast Or Greasy Feel: Apply this primer for face before makeup. Layers well with makeup and does not pill. Our primer face makeup is a non-comedogenic, vegan formula and suitable for all skin types, including sensitive skin
Maybelline Has What You Need: Create any look with foundation, BB cream, concealer and highlighter for the perfect canvas, eye shadow, brow pencil, mascara and eyeliner for any eye look and lip products, from matte lipstick to au natural lip gloss
Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Customers say

Customers find the primer effective at holding makeup in place for hours, with one noting it works particularly well with lumi matte foundation. Moreover, the product receives positive feedback for its hydrating properties, smooth application, and ability to make makeup look great. Additionally, they appreciate its value for money and longevity, with one mentioning it's particularly good for combination or dry skin, while another notes it doesn't feel heavy or clog pores.

13 reviews for Maybelline Grippy Serum Primer, Hydrating Makeup Primer with 2% Niacinamide For Up To 24HR Make Up Wear, Clear, 1 Count

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  1. Honestee

    Great Product!
    What a difference it makes! I was looking for something that could help my melting makeup stand up to the Saharan-level heat we are experiencing this summer. This product is amazing at keeping your makeup as fresh as when you applied it! No more need for facial tissue that removed both stray perspiration and makeup in one sweep! Your makeup stays put!The tacky finish when applying was a little strange-but it works! I’ve found that a careful swipe on eyelids is great for keeping powder eye shadow in place as well.Another thing I love-is just a little bit of product covers the entire face and does the job! It’s going to be a permanent fixture in my makeup collection!

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  2. Brittany

    Love!!
    My new favorite primer! I have tried so many and this is the best. My makeup holds up so much longer throughout the day with no issues. I live in Florida where the humidity and heat are crazy so sweating does happen an this primer has my foundation locked in to place. It is basically like a serum that coats the face giving it a fresh shine and reduces pores with a very slight sticky feeling at first but trust the process once you put your foundation on its like your skin is flawless. I promise it will not disappoint.

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  3. Ashly

    Skincare and grip? Yes please
    This primer surprised me in the best way—it feels like a lightweight serum going on, but once it sets, it gets tacky and really grips your makeup. My foundation goes on smoother and lasts way longer without sliding around. Plus, it doesn’t feel heavy or clog my pores. I love that it gives that hydrated, fresh base while actually doing its job as a primer. Maybelline did what they had to do with this one!

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  4. Jelaine

    Fair price.
    Tried this because a friend recommended it. Its fine but Im not loving it just yet. The price is good.

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  5. Amazon Customer

    Worth it to keep makeup smooth and long lasting
    Extraordinary product from legendary brand. Although I am a make up snob and avoid drug store products this was recommended by a beauty influencer and it certainly turned out to be everything she claimed. Smoothed out fine lines and pores to a blur. Kept my make up on hours longer than usual. Really good price point. I resisted because it adds another step to my routine but reviews have been great and it’s worth it.

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  6. tammy

    Lasting
    I give this a 3 star because I thought my makeup would last longer

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  7. Theresia Feeney

    This item is worth it
    Does as it says. My make up lasted for an entire day and came off with little to no effort. Has a tacky feel, which means your base foundation will stay in place. This primer is definitely meant for keeping your makeup looking neat and tidy on a hot day. Would buy again.

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  8. Cleo

    Smooth
    My favorite primer ever, its so perfect and better than the grippy red one I use to use from a different brand. It feels like nothing’s on me

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  9. N.D

    works surprisingly well under my powder foundation. use this as the last step before applying foundation. Kept my makeup matte for over 12 hours

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  10. Natalia T.

    Fantastic primer- really worth it for the money! It is super grippy so at first feels sticky on the skin but foubdation stays well (tried with liquid foundation, skin tint and stick foundations!

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  11. Cynthia

    Received my order of Maybelline Grippy Serum. Applied to a clean, dried face. Once the serum has dried. Applied my foundation. What a beautiful difference. My makeup looks so much nicer. No cakey lines or pores showing. I will definately purchase again. Thanks Amazon.

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  12. Whitney Gale

    Hydrating. I love the serum formula. Doesn’t have a super tacky or grippy hold compared to Milk but its a good alternative for a drug store brand. Cost effective. Dries down fairly quickly. Doesn’t pill with my skin/makeup routine.

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  13. Helena Pereira

    This works so well. Just as good if not better than the higher end ones. Not worth spending a ridiculous amount of money on the other ones when this works great

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