e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
$10.00
Price: $10.00
(as of Jun 11, 2025 14:34:31 UTC – Details)
Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
Product Dimensions : 0.94 x 1.57 x 5.71 inches; 1.45 ounces
Item model number : 81517
UPC : 609332815179
Manufacturer : e.l.f. Cosmetics
ASIN : B0BQQS5GBQ
Country of Origin : USA
MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear.
CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
Customers say
Customers find this primer effective, noting it works well under foundation and keeps makeup in place for up to 8 hours. The product receives positive feedback for its moisturizing properties, particularly for those with oily skin, and its ability to smooth skin. While some customers appreciate that it doesn't feel sticky, others find it too tacky. Customers consider it good value for money, delivering results comparable to more expensive alternatives.
13 reviews for e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz
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PERSONAL STYLE VIBES – creator earns commission –
A Must-Have Primer That Truly Grips!
I absolutely love the e.l.f. Power Grip Primer with Niacinamide! It grips my makeup perfectly, helping it stay in place all day, and the added niacinamide is a great bonus for my skin. It smooths out my complexion, gives a nice glow, and feels hydrating without being greasy. A must-have in my makeup routine!
Amazon Customer –
I’m a fan
I love this primer. It’s reasonably priced, has good ingredients and helps my makeup stay in place longer. Initially when you apply it, there is a little “stick” to it. Not in a bad way. I prefer to apply it and then let it set for 3-4 minutes before putting on my makeup.
Olivia Bunn –
You cannot beat this price nor quality.
I love the quality of this primer. The grip it creates in seconds is unmatched. It’s a great product with an even better price tag. Highly recommended.
Saboor Irfan –
Less quantity
I havent used it but I have one complaint and that you can see. Its so empty from above. Kindly fill it full.
Tabatha –
Best Primer !!!
I’ve used multiple other grip primers including the other elf one, but this is the best. It doesn’t separate my makeup and leaving it sticking all day
SC –
Great
Smooth, no smell. Foundation will set up so well. It gives you shiny look. Love it and love it ❤️
Ashley Núñez –
El mejor para nosotras
Lo amooooo, el mejor de todos, esa piel te queda súper bonita 😍 para esas chicas amante al look natural es perfecto
Georgia L. Langley –
It feels sticky
I know but I just don’t like the way it feels. For my skin I don’t see it doing a great job. I’m still undecided on whether I’d buy it again or not.
Navneet Kaur –
Amazing product, doesn’t let go of my makeup anywhere, love it:))
Carla –
Ik hou van deze primer!!! Mijn make-up blijft de hele dag door goed zitten.
Amazon Customer –
I love e.l.f cosmetics and this is hands down the best primer I have ever used. Goes on light, feels a bit sticky at first but as soon as foundation or anything goes on over top, it will last for a whole 12 hour shift for me. Highly recommend
Danni –
Nice product, makes my skin feel supple and clean, ready for the foundation! Doesn’t blur pores as I would like, but I apply a poreless primer beforehand and that seems to be better. This product doesn’t perform miracles. My skin is the oiliest of oily, and very textured, but this does seem to help a little bit. I will put it through a true test when I do my 13.5 hour shift tomorrow! My only grumble is that the tube comes with a little pump, but no straw? Strange! I can hold it upside down and pump however, so not a problem.
Amazing! ❤️ –
Very nice. Super happy with it!