e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free
Original price was: $10.00.$8.60Current price is: $8.60.
Price: $10.00 - $8.60
(as of Jun 22, 2025 17:19:07 UTC – Details)
Get all the iconic makeup stick of e.l.f. Cosmetics’ OG Power Grip Primer, now with a matte finish! Power Grip Matte Primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky as e.l.f. formula locks makeup in place for a long-lasting matte look . Key ingredients: • Lemon myrtle blend e.l.f. is proud to partner with Fair Trade USA and manufacture products in Fair Trade facilities. Look for the Fair Trade Certified seal on your e.l.f. product! e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, cruelty-free and Leaping Bunny Certified.
Product Dimensions : 0.94 x 1.57 x 5.71 inches; 1.45 ounces
UPC : 609332839458
Manufacturer : e.l.f. Cosmetics
ASIN : B0DHRRN24Y
Country of Origin : China
MATTIFYING MAKEUP PRIMER: Meet the fan-fave Power Grip Primer—now with a matte finish! This gel-based, skin-smoothing primer grips makeup all day while giving your complexion a natural, shine-free look.
FOR ALL SKIN TYPES: Our Power Grip Primer's formula goes on clear with a translucent finish for all skin types and skin tones. It is also non-comedogenic, hence it will not clog your pores.
MOISTURIZES WHILE PRIMING: Infused with powerhouse ingredients like lemon myrtle, this makeup primer moisturizes, preps, and smoothes to perfection, improving the look and feel of your skin.
HOW TO USE: Apply evenly before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
VEGAN & CRUELTY-FREE: 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Customers say
Customers find the primer effective at helping makeup stay in place and appreciate its value as tiered affordable makeup. The product works well for oily skin, dries down to a matte finish, and provides good shine control. They consider it long-lasting, with one customer noting it performs as well as traditional power grip primers. The grip aspect receives mixed feedback, with some customers finding it too greasy.
13 reviews for e.l.f. Power Grip Matte Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, Vegan & Cruelty-Free
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lierin –
One Of My New Favorite Drugstore Primers
I love the elf grip primers (regular blue and pink) but am on the more oily end of the combination skin spectrum. I tried this primer that I don’t always see in stores right before realizing a lot of my oiliness would be helped via a pressed powder and powder puff instead of powder with a brush. But overall the combo of this primer (I use on my face and eyelids) and my usual liquid foundation routine plus baked/pressed in (powder puff) powder helps lock my makeup in all day.I work in a hot/dryer part of California. I work remotely for most of rhe weekday mornings and at a bar four nights a week. My long days I wear makeup from 9am-12am and this primer along with a mini powder puff and blotting powder In my work bag helps keep the oiliness at bay!
Amber McNally –
Looks like glue but it’s the best
Obsessed! It has an interesting consistency but it works! I’m an oily skin girly (I’ve tried an TON of primer products on the market) and this primer helps mattify my skin and set my makeup up for all day success !
PERSONAL STYLE VIBES – creator earns commission –
Thick Formula, Less Tacky Than Original — Still a Great Primer!
I recently tried the e.l.f. Matte Power Grip Primer and overall, I’m pretty happy with it! The formula is noticeably thicker than the original Power Grip, which took a little getting used to during application. It spreads well but feels a bit heavier on the skin at first.It’s also not quite as tacky as the regular version, so the grip isn’t as intense — but it still holds makeup in place nicely throughout the day, especially for my combo-to-oily skin. I do appreciate the matte finish, which helps keep shine under control.All in all, it’s a solid product if you’re looking for a mattifying primer with decent staying power. Just know it’s a bit different from the original!
kathy button –
Really helps with makeup wear!
Super skeptical at first, but works well! I use this to help keep my makeup from rubbing off underneath my OR mask. It absolutely works & it keeps my face slightly more matte than normal.
kayla williams –
LOVE
LOVE. great product for a base, keeps makeup stuck down all day. nice matte formula that doesn’t leave your base looking dull. repurchased many times and will continue to.
Jaii Cru –
Great for night time
I recently tried a mattifying primer that claims to provide a gripping effect, and while it definitely delivers on that front, I found it doesn’t mattify as much as I had hoped. During the day, especially on hot and sweaty days, I’m hesitant to wear it because I worry it might not hold up. However, at night, it does a much better job of controlling shine and keeping my makeup in place. If you’re looking for a primer that grips well for long-lasting wear, this one is a solid choice, but be cautious if you’re prone to sweating during the day. Overall, it works great for evening events!
Aly Moore –
Best primer I have ever bought
I have terrible skin issues and this is the only primer that doesn’t make my makeup look disgusting by noon! I would highly recommend it. I definitely think putting on moisturizer waiting 2-3 minutes and then applying this helps! I use water based foundation so I have to use water based primer. This one I believe comes in both options and the water based one works great for me!!
Amazon Customer –
Great cover !!
Wonderful product for helping cover imperfections!
Anne Tulloch –
It does not create a matt finish, my face was shinier after using it than before it was applied. They do not offer refunds so don’t waste your money on this product.I was forced to give it 1 star as you’re not allowed to give it 0.
finemess –
This worked WAY better than anticipated.It was a warm day and my make up didn’t move. It had no smell went on smoothly. Felt a bit sticky at first but once dried was great.Will buy again.
London Lass ♥️ –
Very speedy delivery – It arrived literally withing a 12 hour window. I thought I’d finally found the ultimate shine-free primer BUT this somehow made me look like an oil slick had occurred! So disappointed! I looked in the mirror within 6 hours of application, and there was a thick shiny sheen even in places that ain’t usually oily. I guess the search continues.
Amazon Customer –
Nice silky finish and matte look. Holds make up well, lasting for a whole 12 hour shift.
Bru –
È un buon prodotto, assolutamente non adatto a pelli secche. Bisogna usare una piccola quantità e stendelo velocemente sulla pelle del viso pulito, ma solo una passata, non tornare a ripassare cn le dita altrimenti si gruma. Procedere poi cn il fondotinta adatto x la propria pelle grassa o mista, e poi fissare con la cipria, (per pelli grasse prediligere la cipria in polvere trasparente). Il prodotto tiene bene tutto il giorno il trucco, sono soddisfatta dell’acquisto.